Branded: Become A Branded Podcaster By First Being Branded A Podcaster

More and more businesses are adding branded podcasts to their marketing strategies. Why? Because if they’re done right, a branded podcast can give your business a face, or a personality. It can position you as a thought leader, or as business others might want to do business with. There’s a fine line between creating just another advertisement for your business that no one wants to sit through, and creating content that provides enough value to draw in the listener.

In this presentation you will learn about branded podcasts and some strategies that may help you produce the next #Lipstories (by Sephora) or The Message (by GE) or Yes, We Are Open (by Moneris).