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Social Media & Marketing
Intermediate
Session
Sunday 3:00 pm
Room 202

IRL: Creating Community Beyond Social Media

Social media has always been a boon for brands as they grow their business, audiences, and revenue– but the last few years have made doing so much harder. Throw in the constant changes in content rules, algorithms, owners and administrators who exercise their own beliefs over what users actually want, and a decline of real connection….and you have quite a dilemma.

How does one navigate these unprecedented times and continue to create something they love?

Social media and brand strategy expert June Findlay will take you through the current state of social media, what you need to pay attention to (and what you can ignore), and provide tips and tricks on how to grow your brand’s community online–and IRL (in real life)

Key Takeaways

  • Why investing in social media is still worth it, despite *motions to everything*
  • How to find and cultivate your audience where they live, work and play
  • How to protect your brand, content and purpose, on and offline
  • Tips and tricks on creating safe, thriving spaces for your audience
  • How to harness the power of in-person events to grow your brand
  • Presenters:
  • June FindlaySocial Media and Brand Strategy Expert

Special thanks to our partners