Podcasting & Digital Media
Intermediate
Session
Saturday 1:00 pm
Room 202
Understanding The Canadian Podcast Listener
Matt Hird, Senior Research Director at Signal Hill Insights and study lead for The Canadian Podcast Listener will be taking you through the data surrounding the Canadian podcast market – what Canadians are listening to, how they’re listening, their receptiveness to advertising, and how those habits have been evolving.
Key Takeaways
- How many Canadians listen to podcasts. and how often?
- What is the demographic profile of Canadian podcast listeners?
- How are Canadians consuming podcasts? On what platforms?
- How do Canadians find out about new podcasts?
- How to podcast listeners feel about ads in their podcasts?
- Presenters:
Matt Hird
